Democratic Design


Curious about Evernote and how it can make your everyday more productive? Try it out here!


Marcus Engman
head of design, IKEA

SPEAKER BIO

IKEA’s focus on democratic design is at the heart of its continued success. Engman’s team creates engaging, borderless customer experiences through its products.

SUMMARY

At IKEA we are not just making things, we are making things better. This is what design means to us. We aim to provide access to good design to everybody, regardless of location.

We believe in five pillars at IKEA. These five pillars are part of every single product that we create, produce and offer:

  1. Form
  2. Function
  3. Quality
  4. Sustainability
  5. Low price

    It takes us about three years on average to apply every single of these factors into our products. IKEA wants to create products that allows our customers to create a relationship with an object.

    See all the note summaries from WIRED Live here!